In the earlier years, with traditional marketing assessing the effectiveness of advertising was difficult. Once an ad is released, the response to it indicates whether the ad is successful or not.
But now with digital marketing, the game has changed. With digital marketing, it’s possible to measure ad performance. The benefit is you can now check what is working and what is not.
The pay-per-click ad model needs marketers to pay only when someone clicks the ad.
So the marketer can easily estimate the amount he spends for a campaign.
In digital marketing, world-high returns on ad spend (ROAS) are the key to a successful digital campaign. One of the most effective ways to achieve this goal is by leveraging the power of performance marketing strategies.
Performance marketing strategies surpass the traditional marketing approach. It’s focused on data-driven tactics with measurable results.
In this blog, we’ll look into the key principles and strategies that can help businesses maximise their ROI through performance marketing.
Greysell Advertising, a top digital marketing agency in Mumbai helps brands to run successful paid campaigns focussed on performance marketing strategies.
Let us know what is Performance Marketing
Performance marketing is vastly different from traditional marketing. Unlike traditional marketing, where it’s difficult to gauge quantitative results, in performance marketing brands can accurately measure performance. With data collected and analysed, it’s easy to track and measure performance.
It helps brands revisit the campaign for better performance. Make changes in strategies in real time. It’s now easy to allocate resources to the best-performing channels.
Key Principles of Performance Marketing
- Precise Targeting: In performance marketing, reaching the right target audience is the key. With advanced data analytics and segmentation, brands can target the audience. These target audiences resonate with their specific needs and preferences.
- Measurable Goals: Setting clear and quantifiable goals is the key to a successful campaign. The brand can set its objective to increase website traffic, generate leads, or drive sales. Every campaign objective should be measurable to track progress and determine success.
- Multi-Channel Approach: Running campaigns on multiple platforms allows businesses to reach their target audience on various platforms. It increases the likelihood of engagement. Multi-channel approach with search engine advertising, email marketing, social media, and influencer marketing.
- Continuous Optimization: Performance marketing allows marketers to adapt and change the campaign as per the results. Analysing real-time data enables marketers to understand what works. This data-driven approach helps marketers to choose the right channel and allocate higher resources to the best-performing channel.
Strategies to Maximise ROI
- Search Engine Marketing: Search Engine Marketing is also known as Pay-Per-Click Advertising.
Examples of PPC ads are Google Ads and Facebook Ads. These ads appear when users search for specific keywords. When a user clicks on the ads, then only the client has to pay the amount.
These ads are a better option for performance marketing strategy since the clients have the intention to buy.
- Social Media Advertising:
The social media platforms like Facebook, Instagram, and LinkedIn have advanced targeting options based on demographics, locations, interests, and behavior. It helps to reach out to the right audience, which is more likely to convert.
- Content Marketing: Relevant and engaging content on your social media platforms helps brands to get organic traffic. It establishes brand authority. This inbound marketing approach helps increase conversion rates as users engage through content and then take the final decision.
- Email Marketing: This is the oldest and most effective digital marketing method. Personalised email campaigns connect with the audience, which is more likely to open the emails. The Email marketing strategy should be such that it should follow the purchase funnel to push the customer through the process to conversion.
- Affiliate Marketing: Partnering with affiliates, who are co-related to your product/ services. This affiliate marketing gives the brand a chance to connect with the audience. So a little commission sharing with affiliate brands helps your brand chance to connect with prospective customers.
- Data Analysis and A/B Testing: Regular updates of campaign data and performing A/B tests can uncover insightful data that lead to higher ROI. Try new ad creatives, landing pages, and call-to-action that help you to understand what your customer likes and change the approach with the results.
Greysell Advertising, a leading digital marketing agency in Mumbai, incorporated performance marketing to increase the ROI. We have expert digital marketing experts that run effective pay-per-click campaigns for our clients.
Greysell Advertising, a top digital marketing agency, has partnered with Chhota Nivesh Gold, a part of Asit C. Mehta Ltd. With our effective pay-per-click campaign, we have helped to increase app downloads for Chhota Nivesh Gold. Our effective paid campaigns have boosted the app’s reach and impressions. With research and study, we have targeted the right audience.
The result is a surge in app downloads for Chhota Nivesh Gold.
Greysell Advertising, a result-oriented digital marketing agency, worked along with Investmentz, a division of Asit C. Mehta Investment Intermediates Ltd. We created effective pay-per-click campaigns to recruit Financial Product Distributors. The PPC marketing campaign was a success with lead generation and conversions.
If you want your brands to reach out to more targeted audiences and ensure success connect with Greysell Advertising and lead the winning campaign.