‘Hey, I want to check the features of the newly released model of the smartphone. Let me visit the company’s website.’
‘Oh no! This website is taking an eternity to download, let it be I will check the other brand’s website.’
A conversation that you might have heard quite often. Consumers who do often search for a new product/service, first check the company’s website. And if the website they are searching for is not loading, they quickly change to alternatives.
The website is the connecting bridge between the consumers and the brand.
In today’s digital age, a well-built and well-designed website is crucial for any business. It helps to establish a strong online presence.
An effective website design is not focused on aesthetics. It consists of elements that are important for a website to give:
– Optimal user experience
– Drives engagement
– Convert visitors into customers
But the sad state is many companies underestimate the power of this important online marketing tool. They do not invest enough in their website to generate leads.
An ineffective website is a waste of the company’s time and money. While a great website will be money well-spent to:
– Engage with prospective customers
– Set your business apart from its competition
– Supports your sales teams
– Improve your site’s ranking in organic search results
Greysell Advertising, a top digital marketing agency, has improved clients’ business by designing optimised websites.
In this blog, we will explore the important elements of an effective website design. We will further discuss how each element contributes to the overall success of a website.
The key elements that help your website to be effective and boost your business are:
- Responsive Design
With the increasing use of mobile devices, responsive design is a necessity for websites.
A responsive website adapts to different screen sizes. It ensures an optimal viewing experience across various devices. With responsive design, the brand can provide a consistent and user-friendly interface to the audience.
Regardless if they use a desktop, smartphone or tablet the user experience will be the same.
Responsive design not only enhances user experience but also improves search engine rankings. The search engine priortise mobile-friendly websites.
- Clear and Intuitive Navigation
Navigation plays an important role in determining the user experience on a website.
Visitors should be able to easily find the information they are looking for without feeling overwhelmed or confused.
A well-designed navigation makes it easy for users to find the information they are looking for without feeling overwhelmed or confused.
On the other hand, poor navigation can be confusing and frustrating. It will ultimately lead to a negative user experience.
A clear and intuitive navigation menu with well-organised categories and subcategories helps users navigate through your website effortlessly.
It can also improve the overall aesthetic of a site and make it look more organised and professional.
In short, navigation helps to create a better user experience and should not be overlooked.
Using descriptive labels and hierarchical structures can enhance the user experience and make it easier for visitors to locate specific pages or sections.
- Interesting Content
Content is king. As this statement might sound cliché it’s the ultimate truth.
Creating content that matters is the key to building a successful website.
A consumer comes to your website to know about your product/service which will help him make a decision or learn something new. Thus, the content on your website should provide value to the customers.
Content marketing is one of the most effective, practical, and useful digital marketing strategies to make your brand reach and engage with your customers.
The right content is important for the user experience and SEO.
It’s very important not to stuff your content with keywords so it comes on the top with organic SEO search.
The content should be well-thought-out to market your business. It sets you apart from your competition.
Your website content should be in a storytelling format that will help your clients get the information easily and in an entertaining way.
The content should be such that it clears the doubts in the mind of the consumer and persuades them to take the right action.
Thus, website content is extremely crucial for a company’s successful sales flow journey.
- Compelling Visuals
Visually appealing websites catch users’ attention. It encourages users to go through the website to know more about the products and services.
High-quality images, videos, and graphics leave a lasting impression on the consumers.
It conveys a brand’s personality and creates a positive emotional connection with your audience.
However, it’s very important to maintain a balance between a rich creative content website and its download time.
The compelling images on the website should not affect your website’s loading speed. This can affect your business.
Optimising image sizes and utilising compression techniques can ensure that your website remains fast and responsive.
- Consistent Branding
Brand consistency ensures the way you present your company—and what it stands for—remains the same across all your marketing channels.
It establishes trust and recognition to the consumers.
The website should reflect your brand’s identity through consistent use of colours, fonts, logos, and visual elements.
Consistency across all website pages creates a uniform user experience and reinforces your brand’s message.
It’s important to align all your brand elements with online and offline content properties.
- Call-to-Action (CTA)
A Call-to-Action (CTA) is an important aspect of any webpage. They act as signposts telling users what they need to do next.
It guides visitors toward a desired action, such as making a purchase, subscribing to a newsletter, or filling out a contact form.
Well-designed CTAs are visually prominent. Clearly communicate the intended action. Create a sense of urgency or value.
Strategic placement of CTAs throughout the website, along with persuasive copy, encourages users to take the desired action and increases conversion rates.
- Fast Loading Speed
In a fast-paced digital world, your website download speed is key for your business.
The average human attention span is 8 seconds, so optimizing your website’s loading speed is important.
This can be done by:
- Minimise HTTP requests
- Optimising images
- Utilising caching techniques
Regularly monitoring and testing the loading speed of your website can help identify and resolve any issues promptly.
Greysell Advertising, a leading digital marketing agency in Mumbai, has built websites for FMCG, BFSI and many others.
For the leading chocolate brand, Lavian we have built and designed a website with all the above points in mind.
The website has a minimalistic design and attractive visuals. The content is SEO optimised so that it ranks higher on the page rankings.
In this way, we partnered in the growth story and business of the FMCG chocolate brand Lavian.
We have also designed websites for the international FMCG brand Californian Beverages which have under its belt like Black Panther.
If you want your brand to get maximum exposure with a brand new website or update your website for a higher reach do connect with us.