Champions Choice

Spain’s No. 1 lubricant brand–Repsol wanted to enter the Indian market. Emergence into a market that was then dominated by the leader–Castrol was challenging. But, of course we weren’t going to settle till we fought tooth and nail to be a step ahead. Studying the market trend, brand advantages and going over mechanics’ point of view, we decoded the positioning as Champions’ Choice and carried out a launch event that even today gets praised by many.