Here is one effect. A research was conducted on the consumption of junk food after the bombardment of television commercials.   The   consumption

of the junk food had increased tremendously after the advertising of the respected products. Children also had a perception that by eating junk food they would be in the shape that the models were in the AD. The eating almost doubled which is not at all a good symptom for the kids in terms of health and habits. Parents need to have control on what the kids watch or should the advertising be stopped or given some other time frame to be showcased on TV, or should the message be simple, keeping in mind as to what will not spoil or change the kids perception or just pose rules and regulations for the companies to advertise their products. A lot can be thought and said but come what may, it is giving a major impact on young minds and making them think differently. These advertisements are making them demanding and act over mature for their age which is leading them to perform immature actions. Forceful persuasion makes the parents to most of the times buy their desired things. If not it leads to a quarrel. Emotional aspects play a vital role here, as most of the parents cannot see their children upset because they did not get something they saw on TV. However, these ads are making them materialistic and altering their attitude in a wrong manner, which will indirectly make them demanding and stubborn in the future.

The use of children in advertising products such as ‘cars’, drives their minds in getting the best in the market or the advertisement they   like  the  best.  Car  being   a

luxury need not always be possible for every home to get it. Ads carve out such a significant change in the children’s mind that they rack their parents’ brains by chewing up their brain cells for the car that was shown  in  the ad.  The arent  might  feel  at  that  time either to shoot the ad maker, the product, or least break the TV. However, in reality, they end up either buying the car or raise a war much bigger and tougher to win with their kid than a world war.

they tend to visualize themselves in those set of clothes and then starts the demand, which is in the form of a command.. These ads are not only creating interest on the little minds but are changing their attitudes in becoming branded and wearing costly clothes. They start comparing themselves to teenagers and adults as the films make a huge impact on them nowadays too.

Imagine how this so called today’s world has become. There was a time not long long ago that teenagers were supposed to kept under a watch. Well,  the time has

now been transformed with the power of advertising that is affecting the children of today. The kids who are supposed to be on playgrounds are sitting at home and playing video games as they had seen the ad on the TV that induced them to get one for themselves. The super influence caused by the super ads have to be given a super treatment.

What is the solution to stop this influence? Advertisers on the other hand have a research, which says children are the biggest influencers, which directly

affect their sales positively. What conclusion does this give? Do parents have to tighten their minds or alter their way of nurturing their children, or maybe for that also, there is an advertisement, and the child already is familiar with the ways. Are there many negatives created because of advertising on children? Well yes to an extent and a no as well.

Parents need to control the children by letting them know the real tale of their capacity as to affording things that are being advertised. Children are often in the fairy tale world and demand anything and everything that they see on TV and become very firm on wanting it as quickly as possible. If a child can view an ad many times and be accustomed to it then they are smart enough to understand the situation and condition of their family in terms of buying what they desire. Can the parents deal with this problem intelligently or have the ads won this battle before even it has started..